Fred Porro - Sponsor Activation

Ignite-London, chaired by Mr. Harvey Goldsmith, has produced the two largest global music events in history : Live 8 and Live Earth.

As Managing Director of Ignite-London, Fred has been a true contributor to the BJF since his first encounter with the foundation. Ignite-London advises and supports the BJF's sponsor partners on how to activate their sponsor contributions into global PR campaigns.

In the month of january 2012, Fred and his team are donating their time and skills to the BJF to produce the new general BJF Promo-trailer.

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